How to Get Instagram Influencers | A Step-by-Step Guide

Influencer marketing is amongst the finest ways of reaching potential and new customers in the digital world today — particularly if those clients are Millennial.

Using great platforms like Facebook, YouTube, or Twitter to leverage influencers, nothing is more important than Instagram, a king of influencer marketing.

Instagram is the home for over 800 Million active users! Then how to know that who are the “influencers”?

More significantly, how do you get influencers that can reach any specific targeted audience?

Get the best Instagram Influencers for a Brand:

1. Know Your Audience

With marketing campaigns, it’s very important to understand your audiences before doing that.

• What are the audience’s likes or dislikes?
• Their examples?
• Their income?

You wish to get influencers that share a similar targeted audience — minimum partially — therefore diving deep as well as knowing your customers is very important.

2. Know Who You Are

• What kind of influencers represent what your brand is?
• Is this a trendy and cool college-aged girl?
• A middle-class mom?
• A tech-savvy businessman?
• A careful DIYer?

Find out what kind of people are standing for the company as well as what you organize, and getting the right influencers would be enormously easier.

A respectable influencer would have many followers however, they are also having followers that are engaged.

• How had they managed comment-wise?
• What’s the status of sponsored posts?
• What about Live videos?

You may also observe their followers’ list to authenticate your share and related audience interests. You would also need to ensure the post content jives using your brand voice and vision. Had they shared something, which goes against the values or might isolate certain customers?

4. Leveraging Hashtags

• Find out hashtags associated with your products and services.
• What accounts do you use for those tags?
• Do any of them are having big followings, which could fit your brands?

Begin with more extensive, general hashtags, as well as dive deep with detailed and long-tail ones. With more precise hashtags that are associated with your products and brand, you will get better results. You may also search “ad” or “#sponsored” hashtags to find active influencers that could be ready to deal with you.

5. Scrape Your Followers

You may also check people that follow you as well as your opponents on Instagram.

Are some of them heavy movers on these platforms?

Don’t be frightened to scrape that data for your benefit. In case, they’re familiar with whatever you have on offer, it might be the match made within heaven.

6. Talk to Your Competitors

Besides checking your competitors and their followers, you may also observe who’s marked them in the recent posts or gone through their profile. It will show the gallery of posts that the account had tagged with.

Click on the user name who posted a photo, check their profile as well as observe if they can be a good match for your brands.

7. Use Google Effectively

It sounds simple, but even an easy Google search may help! Want to get Instagram influencers for a skateboard store? Then type “best skaters on Instagram” or “best skateboarding account to follow.”

You will find millions of articles, which highlight the finest accounts as well as users in different industries. Chances will be very good for your sector also!

8. Using an Influencer’s Platform

Many tools are available, which will associate you with proven influencers within all types of industries and categories. Some popular ones consist of Tapinfluence, Tribe, Upfluence, Revfluence, and Hypetap.

Some of them even assist you in measuring and tracking your influencers’ effects and pay them directly through a platform.

Just remember: these tools come with fees, so make sure to plan for them in case, you want to utilize them.

We have created an influencer’s list from marketing platforms as well as influencers’ marketing marketplaces based on services, featured customers, etc.

It’s very important to check individual reviews for an extra in-depth perspective, however, these platforms are an outstanding foundation for finding the right association for your brands.

Although an influencer would likely perform their best for the long-term brands they name a partner, you don’t need to do any commitment to anything thoughtful.

Conclusion

Think about engaging with an influencer for one-off posts first, and after that, assess the results. In case, there looks to promise, spread the agent to 2, 5, or 10 posts — whatever fits into your budget.

For more information, you can always contact X-Byte Enterprise Crawling if you want any scraping services related to Instagram Influencers.

Originally published at https://www.xbyte.io.