How Web Scraping is Used to Search for ASINs/Product Targets for Amazon PPC Campaigns?

Sponsored Product and Sponsored Display campaigns both provide the possibility of targeting products. To target specific commodities, categories, or brands, you can utilize product targeting, also known as product attribution targeting (PAT), instead of keywords. ASIN targeting, for example, allows you to use your Amazon PPC ad campaign to focus on a product descriptions page rather than a keyword. You can target particular ASINs per bid in this specific situation.

Filtering and gathering relevant ASINs is the key to establish high-performance Amazon PAT (Product Attribution Targeting) Campaigns. You won’t be able to start an efficient Amazon Product Targeting campaign unless you have appropriate ASINs/Product Targets.

Product Targeting allows sellers to compete on individual Amazon product pages, which allows advertisers to target their ad spend more precisely. You may see a list of ASINs for which your campaign will bid if you click “Target” on a certain ASIN in the screenshot below.

You can also use Product Targeting to take out the competition by making a better offer right on their listing. Because the Amazon marketplace is indeed a zero-sum game, this can effectively take sales away from your competitors.

Searching from Amazon Search Bar

This is arguably the most straightforward way for Amazon sellers to locate ASINs for their products. You can visit the Amazon home page and search for a particular product using this method:

Avoid choosing keywords that are too broad and loosely related. Choose long-tail keywords that are more relevant to the product.

Another method is to use appropriate Amazon PPC campaign data, look for a keyword that has a lot of orders, a good ACoS, and a good conversion rate. You can do so by obtaining a copy of your Amazon advertising report.

Once you’ve decided on a search word, type it into the Amazon search bar and press the search button. We’ll use the term “baby wall mount” in our example.

You can right-click on any product result and copy the product’s link URL. For example, the ASINs can be found within each link:

“https://www.amazon.com/Adjustable-Motorola-Babysense-HelloBaby-Universal/dp/B082NSVGGB/"

Collect all of the URLs in a spreadsheet and use the formula below to extract the ASINs: =MID ({extracted link}, FIND (“B0”, {extracted link}), 10)

Search from Category on Your Product

You can choose to use the Amazon category tree as a procedure to search relevant product targets/ASINs. Amazon now has a very severe regulatory regime for placing products in the appropriate categories, which includes:

• Automate the placement of products in the appropriate category.
• Forcibly changing the categorization of the sellers
• Subcategories on a product can be removed.

Go to your product listing page to discover the category on your product page. Let’s suppose this is the product I’m selling (https://www.amazon.com/dp/B082NSVGGB). Scroll down to the “Additional Information” section and select the category with the highest best-selling ranks.

Collect all the links on the category result by right-clicking>> “Copy link address,” then use the algorithm to extract the ASINs, just like in a prior way.

Search Using Amazon PPC Suggestions

This technique of searching will depend on Amazon Advertising’s recommendations. When you choose the product targeting option for an Amazon PPC campaign, the individual products option displays a list of suggested ASINs to target. To bid on an ASIN directly, click “Add” on it in the screenshot below.

It is strongly advised that you do not “Add all” to the suggested ASIN; instead, personally evaluate them. Not every ASIN on the list should be one you should be pursuing. You can narrow down the list of options by using the following criteria:

• Relevance of the product
• Competitive Offers: Bid on ASINs when you know you have a price, number of reviews, and review rating advantage.

Search from Within a Product Listing Page

You can also get your product ASINs from your product listing page or a direct competitor’s listing page.

This strategy makes sense because the consumer segment is linked by the competitor or related listing that is advertised on your product listing page. You want to “fight back” by placing advertisements for your goods on their listing as well.

Collect the hyperlink and remove the ASINs by right-clicking on the result. If you’ve read this far, you should be able to figure out how to get the link and extract the ASIN.

How to Scale this Process?

The above method works properly and also by developing sponsored display campaigns to scrape the ASINs gathered, you can create a targeted Amazon PPC PAT campaign using low ACoS and high ROI.

The method’s drawback is that it’s a pretty manual approach that’s not very scalable if you’re releasing multiple products. You may scale out the collecting of ASINs for your Amazon PPC ads in two ways.

1. Hire Virtual Assistant

Hire a VA (Virtual Assistant) for as little as $4 per hour from low-cost countries like the Philippines. You educate the VA using the same manner that was described in detail above. A freelancer platform like Free Up will have a big supply of freelancers with Amazon marketplace expertise, so you should be able to find suitable VAs quickly.

2. Automating the Process

Automating the process is the most preferable method for fetching ASINs on the Amazon website. A service such as X-Byte Enterprise Crawling can scrape a huge amount of information on the Amazon marketplace for a proper cost.

Even if you have additional ways to acquire Amazon ASINs beyond the aforementioned techniques, they can provide the assistance and technical knowledge to help you turn your ideas into reality.

Conclusion

We recommend Amazon sellers use product targeting campaigns. These are an excellent “backup” to any keyword targeting attempts, and if properly tuned, can result in higher conversions and revenues. We hope that this guide has provided you with the basics for scaling your Amazon PPC campaigns using product and ASIN targeting, and also how to use it to research competitors.

Contact X-Byte Enterprise Crawling today, for any queries or requests for a quote!!

Originally published at https://www.xbyte.io.